Swazi DJ Uncle Waffles stars in the latest campaign for adidas, promoting the Superstar trainers as part of a global campaign series exploring the cultural impact of the brand's most iconic shoes.

A spokesperson for the label commented 'The campaign brings together an unprecedented roster of cultural trailblazers who exemplify what it means to be an Original Icon... Uncle Waffles defines what it means to be an Original Icon through her authenticity and innovation'.